Да превърнем непознатите в приятели, а приятелите в клиенти. ... Тази книга е за читателите, които искат да разберат начините, по които се осъществява конкуренцията в интерактивния свят на интернет сайтовете и средствата за автоматизирани продажби. Ако искате да избегнете заложения от електронната търговия капан, значи тази книга е точно за вас. Ако само искате да вникнете по-добре във видовете маркетингови взаимоотношения във века на интерактивността, продължавайте да четете. Маркетингът на позволението е концепция, която дава възможност на маркетинг специалистите да оформят своето послание така, че потребителите с ... |
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The book Contemporary Issues in Accounting. The Accounting Profession studies a wide spectrum of issues, encompassing: the impact of the fourth industrial revolution and the deployment of technological innovations such as Big data analytics, artificial intelligence, machine learning and blockchain; sustainability reporting of companies and its expanding standardisation; and accountants' ethical behaviour in the technology-driven business environment. The analysis is focused on the new role and functions of the accounting experts within organisation and the skill set of the future accountants considered sustainable ... |
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Decoding how people think, lead and get things done across cultures. ... Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals. "In The Culture Map", Erin Meyer ... |
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Най-великите съперничества в историята на бизнеса - изпитани уроци за лидери и предприемачи. Тази книга се базира на хитовия "The business wars podcast" и разкрива най-големите бизнес сблъсъци в историята. Следвайки уроците на Сун Дзъ - китайския гений на военната стратегия, Дейвид Браун анализира защо някои компании триумфират, а други се провалят. Бизнесът е битка за оцеляване. Също като при война той е сблъсък на волята на лидери, преследващи противоположни резултати. Те замислят стратегии и разпределят ресурси, за да постигнат победа. Успехът може да зависи от най-малкия детайл, а едно-единствено ... |
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Как да се справяте с нерационалните и невъзможни хора във вашия живот. Нека да си го признаем: всички познаваме хора, които са просто нерационални. Без значение колко трудно се опитвате да говорите разумно с тях, никога не се получава. Е, какво е решението? Как да разговаряте с някого, който просто не слуша? Какво можете да сторите с нереалистичен шеф, разгневен съпруг или прекалено емоционален приятел? Не можете да спечелите, като пренебрегвате лудостта - и не можете да я премахнете с разумни доводи. Но можете да я спрете рязко. Високо оцененият психиатър и експерт по комуникацията Марк Гоулстон ви показва как в & ... |
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"Сблъсък на пазари" спечели престижната награда на Financial Times / Goldman Sachs за 2008 година, която се връчва ежегодно на най-добрата икономическа книга в САЩ. Книгата е бестселър на New York Times и Wall Street Journal. Нейният автор, д-р Ел-Ериан, е обявен за икономист на 2008 година от Orange County Business Journal и за един от десетте най-влиятелни европейци в Америка според класацията на Financial News. Той е изпълнителен директор на PIMCO, една от най-големите и най-уважавани компании за управление на инвестиции в света и експрезидент на HMC - компанията, която управлява фондацията на Харвардския ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... This is a fresh, contemporary translation of Sun Tzu 's "The Art of War" for the 21st century. As well as its historical importance, it is one of the most influential political and business books of our era. This edition rediscovers the essential clarity of the ancient masterpiece, cited by generals from a dozen Chinese dynasties, international business leaders, and modern military field manuals. It also contains a full commentary on Sun Tzu, the man and his ideas, contemporary of Confucius and Buddha; and a critical guide to further reading. ... |
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. "The Personal MBA 10th Anniversary Edition" provides a clear overview of the essentials of every major business topic: ... |
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Second edition. ... Integrating basic concepts and meaning. The business and societal environment has dramatically changed over the past two decades. The accountant is not more a bookkeeper but a business partner in creating both economic and societal value. Being grounded in operational reality and employing leading edge methods needed for the organizational success, management accounting is at the heart of accounting profession today. This book is your guide through the challenges in understanding this fascinating field of accounting and this profession. Management Accounting: Integrating Basic Concepts and Meaning is ... |
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How Great Leaders Inspire Everyone To Take Action. ... Simon Sinek's recent video on "The Millennial Question" went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters why you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - ... |
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A pocket sized book - 10 x 15.5 cm. ... Throughout his career, Charles Dickens often turned his hand to fashioning short pieces of ghostly fiction, and began the tradition of "the ghost story at Christmas". Many of his supernatural tales are presented here, including the brilliant novella "The Haunted man and the ghost's bargain", which deserves to be as well known as "A Christmas carol". While all aim to send a shiver down the spine, they are not without the usual traits of Dickens' flamboyant style: his subtle wit, biting irony, humorous incidents and moral observations. This & ... |
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This attractive, full-colour coursebook covers the seven sections of the Higher Level Extension syllabus in Geography for the International Baccalaureate (IB) Diploma. It is written by a highly experienced author and former head of Geography at a major IB school in the UK. The coursebook explores the theme of Global Interactions and contains: key questions outlining the main issues for each topic; case studies selected from every continent; activities and geographical skills guidance; discussion points and research ideas; integrated Theory of Knowledge links; examination-style questions; definitions of key terms and ... |
