Как марките създават истинско обвързване, като разбират какво ни мотивира."По целия свят специалистите по маркетинг, специалистите по комуникация и бизнесът като цяло се опитват да извлекат максимална полза от използването на социалните мрежи. Вече разполагаме с приложим модел за осмисляне на социалните мрежи и с доказани подходи за планиране, реализиране и анализ на кампаниите и съдържанието в тях. И можем да разберем по-добре мотивите на потребителите. Всичко това идва с много детайлни примери в една от най-добрите книги за маркетинг в социалните мрежи." Георги Малчев, преподавател по маркетинг "Джо ... |
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От аналоговия свят до цифровата вселена."Тази книга е не само изключително актуална, но може да бъде определена и като фундаментална, защото е свързана с настоящето и бъдещето на журналистиката и медиите. Трансформациите, настъпили в журналистическото съдържание през последните две десетилетия, са революционни и очертават основните насоки за развитие на професията. Оригинално е и авторското хрумване, с което се проследяват процесите на трансформация на медийното съдържание чрез анализ на промените в 5-те елемента от Модела на Харолд Ласуел." доц. Светла Цанкова , катедра Медии и обществени комуникации, УНСС & ... |
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Generally considered to be F. Scott Fitzgerald's finest novel, The Great Gatsby is a consummate summary of the "roaring twenties", and a devastating expose of the "Jazz Age". Through the narration of Nick Carraway, the reader is taken into the superficially glittering world of the mansions which lined the Long Island shore in the 1920s, to encounter Nick's cousin Daisy, her brash but wealthy husband Tom Buchanan, Jay Gatsby and the mystery that surrounds him. The Great Gatsby is an undisputed classic of American literature from the period following the First World War and is one of the great ... |
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Съставител: Емилия Славова. ... 12 писма до дванайсетокласниците е проект, роден по време на пандемията през 2020 година. Тези 36 писма долитат от времето, когато все още нямаше смартфони, чатове и социални мрежи, но са обърнати към бъдещето. Всяко от тях е скъпоценно послание до младите хора на прага на Големия живот. ... |
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One cold winter morning, a famous movie star and her teenage daughter are driving along a country road... A blue van is waiting for them. Tom is in the van, but he's not a kidnapper - he's an artist. He usually draws pictures for adventure stories. Now he's in a real life adventure. Dominoes is a full-colour, interactive readers series that offers students a fun reading experience while building their language skills. With integrated activities and on-page glossaries the new edition of the series makes reading motivating for learners. Each reader is carefully graded to ensure each student reads from the ... |
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Авторът - серийният интернет предприемач Александър Ненов - доказва с всеки свой следващ проект, че непостижимото е само ограничение в ума ни. След три успешни книги в областта на интернет предприемачеството той издава успешния фантастичен роман "Летящата планета". Никой не подозираше, че бизнес ориентиран мозък може да говори така пленително за Космоса, бъдещето на Земята и любовта в различните ѝ проявления. Е, оказва се, че книгата се харесва на широка аудитория читатели и Александър Ненов е готов да ги изненада с нещо различно. "Да мечтаеш отвъд" сборник с разкази, който ще ви провокира да ... |
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The Adventures of Huckleberry Finn is an adaptation of the timeless novel by Mark Twain. Generally considered a classic, this is a tale about friendship, loyalty, and difficult choices. The simplified text has approximately 2500 headwords and is appropriate for intermediate to advanced learners. Mark Twain (1835 - 1910) was an American humorist, journalist, and novelist, best known for his books The Innocents Abroad, Life on the Mississippi, The Adventures of Tom Sawyer and its sequel, The Adventures of Huckleberry Finn."I conceive that the right way to write a story for boys is to write so that it will not ... |
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Retold by John Escott . ... The men and the woman in this book - William Tell, Tom Blood, Lord Bao, King Matthias, Johnny Appleseed, and Lady Godiva - are all real people from history. But every time someone tells an old story, they change things in it, to make them bigger, better, and more exciting. So what is true in this book and what is not? Read all six of the stories, and see what you think. Dominoes is a full-colour, interactive readers series that offers students a fun reading experience while building their language skills. With integrated activities and on-page glossaries the new edition of the series makes ... |
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Based on the story of Mark Twain . Retold by Alex Raynham . ... It is 1547 in London, and Tom is a pauper. His father sends him onto the streets of London to beg for money every day, and hits him when he brings nothing back. But Edward is a prince, the son of King Henry VIII, and he has everything. There is something very unusual about these boys: they are from different worlds, but they look the same. When they meet one day, a mistake puts each boy into the wrong life. So what happens when a prince lives as a pauper, and a pauper lives as a king? Classics, modern fiction, non-fiction and more. Written for secondary ... |
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По романа на Франсис Скот Фицджералд , преразказан от Ричард Ларкман. ... Scott Fitzgerald's third novel was published in 1925 and has justifiably become a 20th century literary classic."– Gatsby ?" - asked Daisy urgently. – What Gatsby? Could it be the same young army lieutenant whom Daisy Fay met five years ago - and who owns a sumptuous house on Long Island, where New York society enjoys the best parties on offer? Is it just coincidence that Gatsby lives across the bay from Daisy - now married to wealthy polo-player Tom Buchanan?" From the novel As one man's mysterious dream moves towards its ... |
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Complete and unabridged. A pocket sized book - 10 x 15.5 cm. ... A novel of social and moral themes, "Hard Times" is the archetypal Dickens novel, filled with family difficulties, estrangement, rotten values and unhappiness. Published in 1854, it is set in the imaginary Coketown, an industrial city inspired by Preston, and tells the story of the family of Thomas Gradgrind, a man obsessed with misguided "Utilitarian" values that make him trust facts, statistics and practicality over emotion. Based on James Mill (the Utilitarian leader), Gradgrind raises his own children, Louisa and Tom, in line with ... |
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The historical depth, into which we can penetrate into the past of the cultural-and-spiritual center of Bansko, extends as far back as to that limit, which marks the beginning of the legends and the traditions. That is the reason why every story about Bansko, even the most common one, heard in that town, sounds lifelike when told in the irresistible in its charm “Bankovskite speech”, which is both music and poetry with an inimitable dramatic intonation. The conquering with its magnificence mountainous scenery, allotted to Bansko, is a perfect natural creation which has in itself been a challenge to the artists, the poets ... |
